People want something real. They want genuine, whether it’s the advertising they see or the interactions they have with a company. When consumers have a truly personal experience with a company regarding an issue they’ve had or through a positive review they left on social media, they feel as though they matter. They want to feel important as a customer, that they are appreciated for their loyalty. And honestly, the same can be said for the employees of a company as well. We want to have a real connection with the brands we buy, and even the brands we work for.

For Consumers

It doesn’t take much work to create a more personal relationship with your customers. Reach out through a more personalized marketing campaign. Ask for feedback by approaching them through Q&A sessions on Instagram or a poll on Facebook. It’s a way to interact with your customers while receiving invaluable information that can be used on future product development. Try to respond to all compliments and complaints, as customers will appreciate and know that they’re dealing with a real person and not just some corporate shill.

Just like duct tape, you can use YouTube for just about anything. If you’ve ever wanted to learn how to do something, the chances are pretty high that there is a how-to video on YouTube just for you. Using it as a tool to interact with your customers is brilliant, especially if you have a usable good as your main commodity. Give them customized content regarding the product they’re purchasing, video testimonials, and respond to customer questions as a way to show them who you really are as a brand.

Maintaining a social media presence is tantamount to any company’s success these days. Most people have some kind of social media account, and most tend to follow the brands they like. We understand that sometimes it’s not possible to run company and a social media account, and that’s where we come in. We have the experience and the desire to create successful social media campaigns while also handling the customer interaction so you can focus on the bigger picture.

For Employees

You wouldn’t be where you are today without your employees, and they need to know that. Cultivate personal relationships with your employees, show them that you can relate to their concerns and are willing to provide a positive work environment. A happy employee is a loyal employee and has the ability to benefit everyone, even the customers.

Happy employees have a 20% higher productivity rate, can increase sales by 37%, and in turn increase stock prices. Don’t sacrifice your employee’s happiness for the bottom line, or you’ll find it harder to increase that line. Engage with your employees, foster a relationship with the people  that work so hard to make sure your brand succeeds. Give out anonymous employee survey sheets to see where you could improve with employee interactions, see what they want and give them what you’re able. They deserve it, because as we said, without them you wouldn’t be where you are today.

Real is what the people want. They want to see real, organic pictures of the products they’re going to buy. They want real interactions over social media. They want to see real employees talking about the products they’re expected to support and sell. And they want those employees to be happy. When you need help with adding a real touch to your company’s marketing strategy, let us help. Our combined experience and desire to have a hand in creating a little success can give your company the real experience everyone wants.