We get it. The idea of outsourcing your content marketing management or social media management is kind of scary. How could a ghostwriter possibly understand your clients’ brands and messaging? How could you trust someone to manage the projects well enough that you don’t have to stand over their shoulders and watch every step? Maybe most importantly, how could a content marketing studio be more financially responsible than hiring someone in-house?
Well, we do understand your clients’ messaging. We can manage the projects so that you don’t have to worry. And, again most importantly, we are less expensive than hiring an in-house content manager.
Huh. This was a really short blog.
But you probably want some more information, like how all of this is possible. Okay. Let’s talk about that. We like meatier, more informative blogs, too.
We Know Content Marketing Management
Finding ghostwriters with marketing experience isn’t easy. Fortunately, Little Red Writing has you covered there. All of our writers have years of experience working with local and national marketing names, both agencies and vendors. Because we’re ghostwriters, we don’t publicly share client names, but you can check out our testimonials to get a few hints. You can also reach out and we’ll get you in touch with some current and past clients to fully ease your fears.
Our content marketing management experience has covered a HUGE range of industries. Take a look:
- Financial planning and investing
- Commercial and residential real estate and development
- Travel and hospitality
- Restaurants, catering, and event planning
- Intellectual property and patent analysis
- Residential and commercial cleaning services
- Information Technology
- Landscaping and tree care
- Retail: physical, CPG, private labeling, and ecommerce (B2B and B2C)
- Luxury and group transportation
- Life, home, health, and car insurance
- Mortgage and lending
- Green power
- Healthcare, dentistry, and orthodontics
- Nonprofit and education
- Home, office, and commercial security systems and locksmiths
- Marketing, branding, and advertising agencies and software
- Many, many more
Within these industries, we have provided website content, blogs, advertising copy, social media management, ebooks, case studies, white papers, magazine articles, thought leadership, and pretty much any other form of content you can imagine.
So, marketing’s covered. What’s next? Ah, yes. Project management. Let’s discuss.
We Manage Projects
Three LRW staff members have previously worked with marketing agencies as project managers, so we know how to keep things moving. Other ghostwriters might accept an assignment and return a folder filled with blogs for your agency to manage. We manage the process from end to end, starting and ending our involvement wherever you need us.
Our SEO expert can dig up information about the best keywords and search phrases, which then gets passed on to a content manager, who creates a content calendar that touches on your clients’ every need. Then, our marketing-focused writers create fresh, researched, SEO-rich blogs.
We don’t stop there, unless you want us to. We go the extra mile, with hero image creation, uploading and posting, and even social media sharing. From the first step to the last, we handle it all. You don’t have to think about it again after handing it over—unless you want to, of course.
Little Red Writing provides the same management for downloadable content, too. We’ll work with you to create your ebooks, white papers, checklists, case studies, or any other content your clients want to provide. We can also design them to match your clients’ branding specifications. Then, we create the landing pages and forms, upload the content, and launch the campaign. We’ll also spread the word on social platforms, too.
In other words, we become your content marketing manager, and then we add more stuff on top of that. You can’t lose.
We’re Cheaper Than Staff
So, maybe you can believe we’re content marketers and not just copywriters. Maybe you can get on board with our ability to fully manage your content marketing. But how, you ask, can we possibly do all that for less than a content marketing staff member? Even more—how can we do the work of a small marketing team without the cost of a marketing team?
Honestly, we don’t know how we’re cheaper. We just are. But I’ll try to explain.
First, we’re marketers with a lot of experience in fast-paced agencies. Some of those agencies have used scrum and other agile methodologies that require quick-fire thinking and production. We create quality content on the fly while less experienced writers are still gathering their thoughts.
Next, we have no overhead. No office, no equipment beyond our laptops and desktops, and no other expenses that we have to pass on to you, aside from our time and expertise. That’s a big chunk there, too.
Then, you don’t have to pay benefits on top of staff salary either.
Finally, you’re not paying us for any downtime. No sick days, no vacation days, no holidays, and no personal time. No lunches, no water cooler gossip sessions, no team building days, and no early Friday happy hours. All you pay for is the content marketing management work you get. And that can be tens of thousands less than hiring a new staff member.
As an added bonus, we offer pretty steep discounts for clients who pay six months or one year in full before work begins. So, we could be even cheaper than you imagine. Even if you’re dead set on hiring a new staff member, we could be the perfect stopgap while you’re finding the PERFECT candidate.
Want to learn more? Maybe talk rates? Reach out when you’re ready.