Little Red Writing gets small businesses ‘cause, guess what. We are a small business. Not only is Little Red Writing a small business, but most of our staff were also raised in small businesses. Founder Jennifer Barry and Business Development Manager Allie Gann both got their start in marketing twenty years ago in their father’s small real estate business. Project Manager Tiffany Nichols’ husband started his own small business. I grew up around my grandfather’s auto parts store that was passed on to my parents, who own and operate the business today.
We understand the unique situations–and sacrifices that are made–in the small business world. We also understand that small business marketing is different today than it was yesterday.
Little Red Writing is here to help small businesses navigate the ever-changing landscape of marketing in the digital age.
Content Marketing Management
Owning a car parts store for thirty years, my family has answered their fair share of calls at midnight, on weekends, and on holidays. It was mostly people asking questions about vehicles and which part they needed to fix that sound coming from under the hood. If they didn’t call, they were there the next day at the parts counter engaging in a long conversation.
This approach isn’t totally obsolete. There are some things you can’t diagnose without an experienced technician physically checking your car, but there are some general troubleshooting, maintenance, and part information that, if made available, could have saved our family and the customer some time and effort. Little Red Writing is well-versed in a variety of industries like:
- Financial planning and investing
- Commercial and residential real estate
- Travel and hospitality
- Restaurants, catering, and event planning
- Intellectual property and patent analysis
- Residential and commercial cleaning services
- Information Technology
- Landscaping and tree care
- Retail: physical, CPG, private labeling, and eCommerce (B2B and B2C)
- Luxury and group transportation
- Life, home, health, and car insurance
- Mortgage and lending
- Green power
- Healthcare, dentistry, and orthodontics
- Nonprofit and education
- Home, office, and commercial security systems and locksmiths
- Marketing, branding, and advertising agencies and software
… and many more. You can trust us to create valuable and accurate content that is relevant to your audience. This content answers your audience’s questions about your industry, your products, your organization, and explains why your business is special–and might just keep them from interrupting your Christmas dinner with phone calls.
Social Media Management
While some things change, other things remain constant, and small business owners recognize the importance of word-of-mouth referrals. Word-of-mouth is still the most effective way of getting customers to patronize your business, however, there are new avenues of spreading that message.
Social media abounds with people sharing their opinions on everything from their favorite sports team to their favorite restaurant. Every business should have an account on at least one social media platform, preferably the service their target audience uses the most.
Being on social media allows greater interaction between your business and your audience, wider reach for your content, and it gives people the ability to tag you in their post. There is no better seal of approval than a positive post from a happy customer.
Little Red Writing offers Social Media Management services because we understand that as a small business owner, you’re too busy running the business to promote it. We can post on all major social platforms, keeping your social media calendar running smoothly.
Email marketing may seem old and worn out, but according to a McKinsey & Company study, email marketing is 40% more effective than social media marketing. When using email marketing, you have to be intentional in engaging with consumers on a personal level.
You need to keep a clean email list, devoid of irrelevant and unsubscribed email accounts. It’s also important to create compelling email copy and current newsletters to keep your audience in the know. You can also target members of your audience at their varying stages of the buyer’s journey. By using a click-tracker on your website, you can track where leads are at in their journey.
Much like social media management, email marketing takes time, patience, and effort. Again, we understand you’re busy with the day-to-day operation of your business, so Little Red Writing can manage your email contact list, write email copy, and create newsletters for your business. We can also manage your email marketing funnel, helping you convert your leads into consumers.
Your business may be small, but it all started with a big idea and you have to be innovative to keep the doors open. As someone at the forefront of your industry, you have a unique perspective that is worth sharing. Sharing your perspective can help build your brand and create credibility.
We have you covered with the strategy, content creation, and placement to get your name and your ideas out there. You give us the ideas and we can create the content in front of your audience.
Your business is doing incredible things and people should know about it. You tell the story of how your product or service benefits a client or section of your clientele and how you appreciate them in a case study. If you want to get more technical, you can tell the story of how your business saw a problem and succeeded in solving the problem in a white paper. Maybe you just want to tell the story without any restraints and you want to tell your own story in a print or eBook.
Little Red Writing can help you through every step of the writing process from writing, to editing, to formatting, and finally publishing. You give us the ideas and themes and we give you high-quality content.
The best thing about working with Little Red Writing is that you can take care of all your content needs for thousands (or even tens of thousands) less than hiring your own marketing team. We have no overhead. There’s no office, so there’s no rent, no utilities, and no equipment costs. You just pay for our time and experience. You don’t pay for any benefits or salaries. You don’t even shoulder the cost of time inevitably wasted in the office setting. You pay an up-front price and then you receive quality content, simple as that. We also offer large discounts for work paid for six months to a year in advance, so you can maximize your savings.
With Little Red Writing, you can have all the capabilities of your own personal marketing team at a fraction of the cost. We have the experience and the know-how to help your small business compete in ways you may have never considered before.