Thought leadership is a valuable tool to have in your wheelhouse when you’re contemplating your next marketing strategy. Thought leadership puts your industry knowledge on display for the whole world to see. It brings the expert’s wisdom to the seeking person or organization.
According to a study conducted by LinkedIn, almost 60% of business decision-makers said that thought leadership directly led to their awarding of business to an organization, and 60% of decision-makers said thought leadership convinced them to buy a product or service they were not previously considering. Thought leadership can also create value for your product. According to the same study, more than 60% of C-suite executives said they were more willing to pay a premium to companies that create thought leadership with a clear vision.
With all the benefits that come with thought leadership, maybe you’ve decided that it’s time to test the waters yourself. You’re someone who has worked in your industry, has witnessed ups and downs both inside and outside your company, and has created a successful organization or product. If this sounds like you, you will make an excellent thought leader.
Now, what all great leaders know is that a leader is nothing without followers. You can break down followers into two different subsets. First, you have your consumers/fans. These people consume your products, advertisements, newsletters, and blogs.
These people are important and should be treated as such (see Who’s The Hero of Your Brand Story). However, the people that make the wheels turn are the people in your organization. They’re your teammates. Athletes, actors, and musicians can be talented and great leaders, but not rise to the level of success of which they were capable due to the lack of support they had. Many consider Michael Jordan to be the greatest basketball player to ever play the game, but Michael didn’t start experiencing championship success until the Bulls acquired Scottie Pippen. Barry Posner and Barry M. Kouzes confirm this idea in their book The Truth About Leadership: The No-Fads, Heart-of-the-Matter Facts You Need To Know. Truth 5 states, “You Can’t Do It Alone.”
So who are your teammates? Your employees focus on keeping your business running, so it may be unreasonable to ask for their help with this. This is where Little Red Writing comes in. We’re a team player that can take care of all your thought leadership needs. It doesn’t matter if you want to be hands-on in the process or if you want to just give us the concepts and we create your content, Little Red Writing can deliver. We’ve worked with many thought leaders in 42+ different industries. We’ve never met a challenge we couldn’t tackle. Here are some ways we can help you achieve your thought leader goals.
Thought Leadership Strategy
We can help you determine how best to communicate your message. That means we help define your audience, choose which social media platforms will reach that audience, research trends for topic ideas, and create content calendars to keep your audience satisfied.
Ghostwriting
While being a successful business person provides influence, it also requires a lot of time to keep your business running. Just because you’re busy doesn’t mean you still can’t be a thought leader. As we mentioned earlier, we have the experience to write in whatever industry you serve so we can take over writing duties. We also don’t have an office or any overhead, so you get your quality content for less.
Print/eBook Publishing
When someone has a quality story to tell or a wealth of information, they typically write a book. If you feel like a book is your best avenue, we have the experience and tools to make it happen. We can ghostwrite, edit, format, and publish your book. We offer discounts if you allow us to help write your book before we edit it as well!
Long-form Content
Maybe a book isn’t what you’re looking for but you want to show what interesting things you and your company have accomplished. We can help you create white papers, ebooks, and case studies to showcase these accomplishments.
Email Newsletter
It’s important to regularly update your followers on your industry trends and your opinions on them. That’s why they follow you after all. A good way to stay relevant with your following would be an email newsletter. We can help you design and write content for your newsletter, and if you have email customer relations management (CRM) software, we can help you manage that as well.
Promotion
You’ve likely heard the famous Beatles lyric, “I get by with a little help from my friends.” Well, Little Red Writing has a great network of friends that can provide you with a wealth of promotional materials and placements so that your voice can be heard.
Medium
Little Red Writing can even set up your own online publication on Medium. You can post your thoughts any time you feel like it and, as always, we’ll help with any content creation needs that you have.
So you’ve got the experience and knowledge to provide incredible insight into your industry, are you ready to make it happen? Let Little Red Writing join your team to provide you a wealth of capabilities and together we can reach your leadership goals!
