About the Company

We’re storytellers. With a combined 50+ years of writing and editing fiction, telling stories is just what we do. We’re also marketers, with decades of experience working with industry leaders like HubSpot, Marketing Initiative Worx, Plan Left, and many more. That expertise, paired with our love for a good tale, makes us the perfect choice to tell your brand story.

Our writers specialize in content creation of all types for a wide range of industries, including – but never limited to – marketing and branding, real estate and investing, healthcare, information technology, music and entertainment, innovation consulting, tourism, home improvement, start-up culture, and, of course, writing and editing.

We spend time with our clients’ buyer personas until they feel like old friends. Then, we develop a content strategy that soothes their every pain point. Through blogs, website content, ebooks, white papers—anything conveyed through the written word—we teach those buyers exactly why they can’t live without the products or services our clients sell. Even better, we help those clients foster great relationships with their customers. Relationships based on trust instead of high-pressure sales pitches. It’s a beautiful thing.

The Team

Jennifer Barry – Owner

Jen once used opera performance as her creative outlet, but now she prefers something a little more low key…actually, anonymous if at all possible. She started writing fiction ten years ago and then fell into a job with a content mill. You remember content mills: They were those places that cranked out thousands of words every day, none of which took the buyer’s needs in mind. Still, it got her foot in the door with a marketing agency in Nashville, where she met her mentor, HubSpot Fellow Sam Mallikarjunan.

Now, after twelve years of content marketing, writing books, and helping other writers get published, she’s ready to take on the world. Secretly, of course, because that’s the whole point of a ghostwriter.

Allie Gann – Business Development

Allie Gann has been a part of Little Red Writing since the beginning as a brand storyteller, but now she’s excited to flex her customer service muscles in business development. Allie has been telling stories since she was a toddler. Her parents called them fibs, but she begs to differ. She learned the writing trade at a content mill and then spent some time as a freelance content manager for a Nashville marketing agency, where she learned to combine her love for storytelling—real stories, not fibs—with her love for marketing. She’s a small-town girl at heart, mom to a whip-smart son in his twenties and a Kindergartner daughter (who also likes to tell “stories”), and a cheese lover. Also, she’s going to conquer Photoshop one day; she can feel it.

Tracy Slonaker – Brand Storyteller

What else is there for a runner to do during a workout than to dream of new novel plots? That’s what started this Philadelphia area native (Go Eagles!) started on a life of writing. When this elementary school teacher is not watching sports or playing games herself, she loves to do (or correct) any other writing she can.

Tracy came to Little Red Writing when invited by Jen, who edited her first novel, to try something new. Writing content has opened many new doors and stretched her thinking skills–something her students and family have enjoyed toying with.

Katie McGrath – Operations

Katie obtained her Bachelor of Business Studies with an emphasis in marketing in Ireland and spent over a decade working on staff with some of Ireland’s biggest brands. After a brain tumor scare, she had to back away from the workforce for a while. She’s thrilled that her first foray back into marketing is with Little Red Writing, on a volunteer basis. When she’s not helping LRW, she’s caring for her adorable nephews, writing a memoir about her terrifying experience with a brain tumor, or traveling for weekend trips with her husband and best friend, Dishy Donal.


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Jennifer is simply fantastic. Her professionalism, attention to detail, and content creation and creativity is exceptional. She listens, does her homework, and always delivers.  She is a vital part of our team.

Liz Papagni, CEO of Marketing Initiative Worx

Jennifer has an extremely rare set of skills. I’ve hired and worked with many writers over time, and have rarely come across someone with her abilities. During our years of working together, she has successfully written for a wide range of industries with an even wider range of buyer personas. Her ability to create content for MIT professors and then switch to real estate and then straight into ecommerce marketing is astounding.

Sam Mallikarjunan, HubSpot Fellow and Harvard Continuing Education Instructor

A writer with complete understanding of the importance of brand personality, knowledge of the product, and the importance of targeting an audience is hard to find.  The women at Little Red Writing have never let me down.  Across multiple fields, with varied audiences, and working on many types of projects (blogs and white papers to full scale brand guides) I am never less than impressed with the attention to detail and consistent 110% delivery.  Highly recommended, highly regarded and always trusted.

Joshua Smith, True Source Entertainment, Founder

Working with Jen has been wonderful.  She is by far the best copywriter IPVision has contracted with. She quickly grasps complicated subject matters, she researches to discover relevant topics, and she is constantly over delivering in a timely manner. I wholeheartedly recommend her services, and IPVision plans to work with her for the long term.

Joe Khurana, Vice President, Business Development, IPVision, Inc.

What an incredible experience! Jennifer is so organized and a wealth of information. I don’t think I could have launched my book without her. Jennifer provided support and guidance way above and beyond what I ever expected! She is a very talented writer and full of energy. She made a very scary and overwhelming process of getting my book to the public a very easy and fun experience. Thank you, Jennifer. I cannot wait until the next book!

Karen Gwartzman, Author and Owner of Private Label University
Your Content Goes Here
Your Content Goes Here, Your Content Goes Here

Jen is a valuable contributor to the IPVision team.  She is constantly learning and coming up with better, more relevant ways to produce content that our clients appreciate.  Her expertise in digital marketing in addition to content production makes her invaluable to our organization and I believe for many others.

Joseph Hadzima, Esq., President and Cofounder, IPVision, Inc.