It’s fairly safe to say that the goal of every website owner is to make it to the top of a Google search result page. They could spend all their marketing dollars on consultants to get their SEO just right; but focusing on their website’s presentation of desktop content might not be all they need to get them there. SEO is much more than making sure key words are sprinkled in at the right places and in the right proportion. One commonly overlooked platform for best search engine performance is mobile-friendly content. Here’s why you need to focus on that layout as well.
Please the Crowd
Sometime in 2013, a change occurred in the World Wide Web. Late in the year, a switchover took place where more overall users were accessing the internet via mobile devices than were doing it through a laptop or desktop computer. The trend has continued since then, with the number of cellular customers only increasing at a steeper rate and widening the gap significantly. This doesn’t mean it’s time for you to completely abandon your desktop platform. You’ll always have the diehards with you who never want to switch. And some people go back and forth. The bottom line is that you need to make sure you’re meeting the needs of all parties involved.
As Goes Google, So Goes the World
You know your brand is successful when its very name is added to the dictionary for its intended purpose. Google, the first big search engine, continues to be the trend-setter that others look to. Their success began when Google implemented algorithms to determine which websites best met the search criteria input by the user. As space on the internet exploded with new content, search engines needed new ways to filter sites and rank their relatability. New factors had to be brought into consideration. Since search engines like Google exist to connect as many people as possible with the mobile-friendly content they want to see, they had to look at what was most important to their users. The data showed that most users were viewing websites on cell phones, so it became increasingly important (read: a higher-ranking filter) for a site to be well-translated at the mobile level. If Google has decided that this is the search engine standard, website developers need to comply in order to keep or raise their standing on Search Engine Results Pages (SERPs).
Consider Your Industry
Knowing your audience is one of the fundamental commandments of marketing. You need to know to whom you are selling, which of their needs you’re able to meet, and most of all, what they want. If your business is food and beverage, for example, you should know that 72% of your customers are probably accessing your site by phone. Think about it: customers are out and about trying to decide where to go for dinner. If they can’t find your menu on their smart phone, your restaurant is probably out of the running in that contest. Showcase your excellent customer service by staying readily available to customers who regularly search for goods and services on their mobile phones.
Content is the backbone of your website’s SEO. That means you need to make sure as many people as possible are able to view your content on demand. Optimize your site so it’s properly viewable on mobile devices, and watch your placement on SERPs climb to the top! If you need help creating mobile-friendly content, let us know!