You want your website to be at the forefront of every relevant search on the web, and that’s only natural considering how important web traffic is for the success of your company. There is more to website success than creating a clean, aesthetically pleasing, user- and mobile-friendly domain. Depending on the size of your company and the goods you offer, creating a TV commercial campaign to drive traffic your way isn’t always feasible. Now we’re at the mercy of the internet, and the search engine giant that drives a whopping 74.52% of searches, and 93% of the mobile search engine market as well: Google.
Think about it: when you’re looking for something specific online, where do you start? Now think of the billions of people in the world and where they would start when looking for products or services similar to those your company offers. What could you be doing to make sure your company comes up first?
Three Little Letters with a Massive Impact: SEO.
Search Engine Optimization can be the bane of your existence when developing content that will drive consumers your way, but it doesn’t have to be. As with any goal, you need to develop a strategy to get you there and we’re here to help.
Think of your SEO strategy as a tree. You have to start with a base, or trunk, which would be the main topics you would want covered on each page of your domain. A good place to start would be putting together a list of around 10 different words or phrases that are related to your products or services. Then we branch out (pun intended) to more specific keywords related to each topic and create content or blog posts containing these keywords and phrases in an organic manner that doesn’t seem forced or excessive. It can be tricky, because you run the risk of competing with your own contentif you use the same exact keyword across multiple pages.
Tools for Strategic Success
Even if you consider yourself an expert in the services you provide, coming up with the right words to draw people in may not be your forte. This is when it’s ok to realize you may need some help. Google has a Keyword Plannertool that provides an invaluable source of keyword data like search terms related to your content, ad group ideas, keyword suggestions, and data trends. The only drawback we could find is that you would need to pay for a Google AdWords account. There are other quality free alternatives like WordStream that would also allow you to gain insight on which keywords would work best for your site.
When all else fails, the next best tool out there is the experience of others. Here at Little Red Writing, we have a comprehensive knowledge of the SEO concept, several years of experience blogging for business, and the desire to put a creative spin on such a convoluted process. Let us help you develop an SEO strategy that will boost your traffic and increase your visibility across the vast expanse of the internet.