I suppose the first question you should ask yourself is, “Why does my small business website need a blog?” While we could go full in on all the words with this topic, let me just give you a quick rundown. The more pages you have, the more chances potential consumers have to find you. Relevant and interesting content that’s added on a regular basis will help boost your SEO standing in web searches, driving more traffic to your page and thus converting said traffic into new leads. Additionally, you can improve your reputation and be considered an “expert” in your industry. Sharing your blogs on social media can help boost your visibility and increase your reputation as a legitimate company. Throw open those comment sections below and engage with future and long-term customers in real-time.
Now that you know why you should include a blog on your website, the next question is, “Who’s going to be writing these things?!”
Who Has Time for That?
Did you know the average blog post takes nearly four hours to write? That’s not even including SEO optimization or formatting. There are a lot of factors that determine just how long it would take to create a 500- to 1000-word blog post. How familiar with the topic are you? What type of audience are you hoping to reach? How much research do you plan on doing for each topic? Now that you know how long it would take, think about how often you want to update your site with fresh content. If you’re like most small business owners, your time is limited enough as it is, so do you honestly think you’ll have the extra time to devote to researching and writing these blogs?
How Did You Fare in English Class?
There’s no shame in admitting that your strengths lie elsewhere, far away from spelling, grammar, and writing in general. I’m not particularly good with numbers, which is why I’ll never be an accountant. If the thought of sitting down during a busy day to write a blog for your website makes you break out into a nervous sweat, you’d likely benefit from allowing someone else to take over the reins, particularly someone that does this kind of thing for a living.
That’s When a Ghostwriter Comes In Handy
When you don’t have the extra time or the writing ability to invest in adding this incredibly important and beneficial marketing tool to your website, hire a qualified ghostwriter and let them do it for you. Our team at Little Red Writing has a combined 50+ years of writing for a wide variety of industries. We’ve made our own success by providing our clients with quality work, no matter the subject. Not only did we fare well in our own English courses, but we also stay up to date on SEO trends and take pride in our ability to put each and every client’s brand story at the forefront of every piece we create.
Just because you don’t have the time or ability to create engaging content for your small business website doesn’t mean you have to miss out on reaping the benefits. Hire a blog ghostwriter like Little Red Writing, and let us take care of it for you.